Is the BBC More Popular Than CNN

The BBC holds its unrivalled position of being the world’s oldest and largest broadcasting corporation closely followed by CNN. While the former is available to more than 274 million users across the globe, the latter caters to approximately 200 million people worldwide. By and far, both the broadcasting organizations have their head offices in two different English speaking countries, consequently employing numerous journalists.

Researchers have, however, observed that the BBC has accentuated in popularity among the global users, notwithstanding its defalcations, as compared to CNN. In fact, some people from the United States have been frank enough to express their preference for the BBC to get live news updates. A few have also stated that they would rather prefer the prestigious New York Times, or the Washington Post to CNN.

Moreover, the BBC has become more popular outside Britain than CNN outside America. A large number of viewers prefer the BBC channel, since it has been successful in its mission “to inform, educate and entertain” everyone. It has also overshadowed Reuters, which had been the first, and foremost channel to report on Abraham Lincoln’s assassination.

On the other hand, CNN came into limelight during the Gulf War in 1991 when it aired the live telecast of the US, and allied forces relentlessly bombarding Baghdad. The channel’s fame got further catapulted with the broadcast of the shocking carnage, and the aftermath, which followed after the terrorist attacks on the World Trade Center and Pentagon.

The CNN, however, has failed to scale popularity heights because of being US-centric. The BBC does a commendable job by broadcasting live news feeds worldwide.

The CNN has been criticized, since its anchors are keen on projecting themselves during the shows rather than presenting engaging news. The BBC personalities do justice to their shows, since they focus on presenting the facts. It has also been observed that the BBC anchors are adept at interviewing their guests in coherent, and incisive manner. These live shows are very interesting, and viewers remain glued to their monitors till the end. The CNN anchors need to brush up their skills in this respect so as to be at par with their British counterparts.

The CNN has veered from its objective of broadcasting global news. It is jaded with celebrity gossips and advertisements. It is, however, deemed for its remarkable coverage of technology, health, diet and travel portals. Also, CNN’s website is copious with articles related to Facebook, Apple, and Google whereas bbc.co.uk is archaic in this respect.

 

 

A Website Review For bbc.co.uk

Being the trailblazer among the global news providers, bbc.co.uk has proclaimed to draw a bee line of approximately 14 million users every month. According to some reports, it has overshadowed its competitors, owing to its ever-increasing user base. Let us have a brief review of bbc.co.uk and its performance:

Structure: The iconic site appears to be a cornucopia of international news articles, colourful snap shots, and podcasts on day to day basis.  The flashy headlines enable the readers to go through the global happenings at a glance.

Content: Besides, the articles are engaging, informative, and coherently structured under various sub-heads. As a matter of fact, some of them are even compelling ones, consequently demanding our attention till the end. The podcasts serve as the prime attention-grabbers with live, and sensational news clippings.

Site Navigation: Despite its acclaimed popularity, bbc.co.uk seems to be down-sliding in terms of popularity. This is primarily due to the increasing number of unnecessary commercial websites linked to the news site. Consequently, there has been a decline in the click-through rates, which would, eventually jeopardise its popularity in future. Also, it faces a tough competition from Google, which has lately witnessed a boom in traffic.

User Experience: According to the latest survey, users feel that the commercially vibrant links are not effective enough in promoting the site’s popularity. They rather betray the purpose catering to public service by creating unnecessary diversions.