Reasons Why Twitter Is Losing Popularity

It is amazing!! Twitter, which one of the most popular social media platforms, has been losing its sheen at an alarming pace! As a matter of fact, the number of active members on Twitter has declined over the last few months. . In the end of 2015, Twitter had 305 million active users against 1.6 billion active Facebook users, and 1 billion active Google users.

In September 2015, even Instagram witnessed a bee-line of 400 million users. Twitter’s stocks have suffered a plunge as a consequence of its performance. Also, heads have rolled including replacement of CEO – Dick Costolo by Jack Dorsey.   So, what’s gone amiss with Twitter?

We have tried to investigate, and analyze a few reasons for Twitter losing its market share and engagement:

  • High Attrition of Customers: Unlike the other social media tools, Twitter offers a niche product for its users to share, collaborate and market their offerings. However, as a product, it has not been at par with its counterparts in terms of product engagement of users.The primary reason for this could be attributed to the high turnover of active users of this platform. During the last 3 months in 2015, Twitter lost about 2 million customers. As a result, 1% reduction in overall number of customers was experienced by Twitter – a drop from 307 million customers during third quarter of 2015 to 305 million during fourth quarter.
  • Low Quality of Interaction: The nature of interaction in Twitter, particularly the use of abusive language has something to do with the flights of the users from the platform. While Twitter has setup a platform which allows people to interact freely with other users and institutions, it is not in position to control the flagrant abuse of the platform. In general, abusive, pointless, painful, or difficult interactions can scare away users from a platform, and that is what has exactly happened on Twitter. 
  • High Noise Level: Twitter excels in content liquidity. This means that there are a number of tweets, or content pieces flowing into Twitter. The effective content, or the signal to noise ratio for such content is very low. Links related to news articles, blog posts, videos, spam links, etc. take one away from Twitter, or distract the users. In this process, the desired content is lost. On the other hand, the other social media sites like Instagram, or Facebook have less noise levels or distractions as compared to Twitter. 
  • Buried Tweets: Twitter does not restrict the activities of the followers, and their display of content. Hence, it gets flooded with a host of irrelevant content from various sources. Consequently, the desired tweets, and discussions are lost. For instance, if you have a thousand followers on Twitter, your tweet is only one out of thousand sources of content. Once other users start tweeting, your tweet or content would be pushed down, and buried deep below contents of other users.

 Absence of Visual Marketing: While Twitter serves as an excellent platform for promptly sharing the news feeds, the screens are usually devoid of pictures, images and videos unlike its competitors. For example, an Instagram, or a Facebook post ideally is more visually appealing than Twitter. While Twitter is popular mostly among men, women show more penchant towards Facebook, and Instagram than Twitter because of their visual content. 

  • Restricted to News Feeds: As an interactive platform, Twitter is used more often to share news feeds, i.e. “what is happening”. Contemporaries like Facebook and Instagram, elaborately present what is being done, or experienced by users. So, these networks are more interactive in nature than Twitter from social perspective. 
  • Concerns Related to Data Privacy and Security: Data Privacy is an important requirement of users in this Internet era. Since Twitter shares all the personal data with third parties, there is a sense of insecurity that users feel while using this platform. Identity theft, data compromise, and fraud tend to happen more frequently on Twitter than the other social media platforms.
  • Tweet Size too Small for Users: Twitter places a restriction of 140 characters on each tweet. Not all users find this restriction acceptable, and therefore, they prefer to use other platforms where such stringent limitations do not exist.

 Number One Social Site for Spammers: Spammers are constantly on the prowl on Twitter. It does not set restrictions on the followers, and there could be multiple users spamming a user’s account with irrelevant content. Users tweet to promote their websites, articles, blogs and so on, thereby leading to a splurge of unwarranted information. Moreover, spammers could sneak in, and get access to personal information. 

  • Useful to Celebrities: Celebrities tweet to promote their popularity, thereby keeping their fans constantly hooked on to their updates. Politicians, and their adversaries use this platform to throw barbs at each other, and create unnecessary commotion.

 Highly Addictive for Users: Usage of Twitter is like an addiction, where precious, and valuable time is consumed. It deviates one from core activities. As a result, many users have decided not remain active on Twitter anymore.

 

 

 

Is the BBC More Popular Than CNN

The BBC holds its unrivalled position of being the world’s oldest and largest broadcasting corporation closely followed by CNN. While the former is available to more than 274 million users across the globe, the latter caters to approximately 200 million people worldwide. By and far, both the broadcasting organizations have their head offices in two different English speaking countries, consequently employing numerous journalists.

Researchers have, however, observed that the BBC has accentuated in popularity among the global users, notwithstanding its defalcations, as compared to CNN. In fact, some people from the United States have been frank enough to express their preference for the BBC to get live news updates. A few have also stated that they would rather prefer the prestigious New York Times, or the Washington Post to CNN.

Moreover, the BBC has become more popular outside Britain than CNN outside America. A large number of viewers prefer the BBC channel, since it has been successful in its mission “to inform, educate and entertain” everyone. It has also overshadowed Reuters, which had been the first, and foremost channel to report on Abraham Lincoln’s assassination.

On the other hand, CNN came into limelight during the Gulf War in 1991 when it aired the live telecast of the US, and allied forces relentlessly bombarding Baghdad. The channel’s fame got further catapulted with the broadcast of the shocking carnage, and the aftermath, which followed after the terrorist attacks on the World Trade Center and Pentagon.

The CNN, however, has failed to scale popularity heights because of being US-centric. The BBC does a commendable job by broadcasting live news feeds worldwide.

The CNN has been criticized, since its anchors are keen on projecting themselves during the shows rather than presenting engaging news. The BBC personalities do justice to their shows, since they focus on presenting the facts. It has also been observed that the BBC anchors are adept at interviewing their guests in coherent, and incisive manner. These live shows are very interesting, and viewers remain glued to their monitors till the end. The CNN anchors need to brush up their skills in this respect so as to be at par with their British counterparts.

The CNN has veered from its objective of broadcasting global news. It is jaded with celebrity gossips and advertisements. It is, however, deemed for its remarkable coverage of technology, health, diet and travel portals. Also, CNN’s website is copious with articles related to Facebook, Apple, and Google whereas bbc.co.uk is archaic in this respect.

 

 

A Website Review For bbc.co.uk

Being the trailblazer among the global news providers, bbc.co.uk has proclaimed to draw a bee line of approximately 14 million users every month. According to some reports, it has overshadowed its competitors, owing to its ever-increasing user base. Let us have a brief review of bbc.co.uk and its performance:

Structure: The iconic site appears to be a cornucopia of international news articles, colourful snap shots, and podcasts on day to day basis.  The flashy headlines enable the readers to go through the global happenings at a glance.

Content: Besides, the articles are engaging, informative, and coherently structured under various sub-heads. As a matter of fact, some of them are even compelling ones, consequently demanding our attention till the end. The podcasts serve as the prime attention-grabbers with live, and sensational news clippings.

Site Navigation: Despite its acclaimed popularity, bbc.co.uk seems to be down-sliding in terms of popularity. This is primarily due to the increasing number of unnecessary commercial websites linked to the news site. Consequently, there has been a decline in the click-through rates, which would, eventually jeopardise its popularity in future. Also, it faces a tough competition from Google, which has lately witnessed a boom in traffic.

User Experience: According to the latest survey, users feel that the commercially vibrant links are not effective enough in promoting the site’s popularity. They rather betray the purpose catering to public service by creating unnecessary diversions.