Is the World a better Place for Travel

Worldwide economic slowdown, conflicts and terrorist attacks, and the European refugee crisis, apparently seem to have their impact on the global travel & tourism industry.  However, when we look at the actual trend, the industry has maintained its growth despite all the adversities. A report from IPK International World Travel Monitor, 2015 reports a 4.5% growth in actual outbound trips in 2015, with a healthy increment of 4.3% estimated for 2016.

Outbound travel is primarily fueled by Asia Pacific and North America.  Germany, as a country is the ‘world travel champion’ – a leader in outbound travel. The United States follows Germany and continues to be both a leading source and destination for travel. China enjoys a leadership position in the travel industry, being next only to USA in terms of spending.

The European economy has improved slightly from 2014, primarily due to the growth of Germany. Overall, the forecast for Europe is a net growth of 2.8% in outbound travelers. While Europeans have maintained their momentum, they are likely to travel to safer destinations, avoiding the zones of conflicts and terrorism. Also, there is good growth in inbound travel to Europe, and the expected growth is between 3 to 4 % in 2016. Travelers from China and Asia Pacific countries, USA and Japan are all keen for travelling to Europe.

Outboubound Travel Forecast Percentage GrowthEconomic growth has slowed down to a certain extent in Asia Pacific, but, despite the slowdown, the number of travelers have only increased and the projected growth of 6.3% for outbound travelers is on expected lines. The growth rate as per IMF report for 2015 shows that India’s rate of growth is highest at 7.6%, ahead of China, and therefore, outbound travelers from and to India are expected to increase.

While North America is expected to show good growth in outbound travel, South America’s 1.9% growth is a cause for concern. About half of South America’s outbound travel market is catered to by Brazil and Argentina. Traditionally, South Americans travel internationally within the same region. One international event which could improve the percentage of international travel to Brazil could be the Olympic Games planned to be hosted in the city of Rio de Janeiro this year. The last Football World Cup in Brazil in the year 2014 caused more than half a million visitors to Brazil, and this trend is expected to be seen during the Olympics.

The Middle East travel market is one of the fastest growing markets and countries like Saudi Arabia and United Arab Emirates (UAE) are leaders in this area. The region is noted for travelers with deep pockets, who usually travel for long durations (with average trips for more than 14 nights). Also, more than 30% of travelers are immigrants travelling to meet friends and relatives. Inbound travel to Middle East has been seriously hurt due to the ongoing conflicts in that zone.

Last, but not the least, social media plays a vital role in international travel today. 70% of international travelers are active users of social media such as Facebook, Twitter, WhatsApp, LinkedIn, Google+. About 30% of the international travelers actively use social media for planning their trips. Marketers would do well to be creative with innovative approaches, so as to influence this section of buyers to plan their trips.

Is the BBC More Popular Than CNN

The BBC holds its unrivalled position of being the world’s oldest and largest broadcasting corporation closely followed by CNN. While the former is available to more than 274 million users across the globe, the latter caters to approximately 200 million people worldwide. By and far, both the broadcasting organizations have their head offices in two different English speaking countries, consequently employing numerous journalists.

Researchers have, however, observed that the BBC has accentuated in popularity among the global users, notwithstanding its defalcations, as compared to CNN. In fact, some people from the United States have been frank enough to express their preference for the BBC to get live news updates. A few have also stated that they would rather prefer the prestigious New York Times, or the Washington Post to CNN.

Moreover, the BBC has become more popular outside Britain than CNN outside America. A large number of viewers prefer the BBC channel, since it has been successful in its mission “to inform, educate and entertain” everyone. It has also overshadowed Reuters, which had been the first, and foremost channel to report on Abraham Lincoln’s assassination.

On the other hand, CNN came into limelight during the Gulf War in 1991 when it aired the live telecast of the US, and allied forces relentlessly bombarding Baghdad. The channel’s fame got further catapulted with the broadcast of the shocking carnage, and the aftermath, which followed after the terrorist attacks on the World Trade Center and Pentagon.

The CNN, however, has failed to scale popularity heights because of being US-centric. The BBC does a commendable job by broadcasting live news feeds worldwide.

The CNN has been criticized, since its anchors are keen on projecting themselves during the shows rather than presenting engaging news. The BBC personalities do justice to their shows, since they focus on presenting the facts. It has also been observed that the BBC anchors are adept at interviewing their guests in coherent, and incisive manner. These live shows are very interesting, and viewers remain glued to their monitors till the end. The CNN anchors need to brush up their skills in this respect so as to be at par with their British counterparts.

The CNN has veered from its objective of broadcasting global news. It is jaded with celebrity gossips and advertisements. It is, however, deemed for its remarkable coverage of technology, health, diet and travel portals. Also, CNN’s website is copious with articles related to Facebook, Apple, and Google whereas is archaic in this respect.